If you want to be a successful online seller and run a prosperous online business, you have to keep one thing in mind and that is the ecommerce website design matters. So, how to come up with exceptional ecommerce website design?
For starters, stick to the golden rule or ecommerce websites design – avoid complicated things and try not to confuse your visitors.
The people are creatures of habit which means that once we have a model or vision for how a specific space should look in our mind, finding that model or achieving that vision can disorient us. The brains are designed to seek out familiar things, so when the recognizable things become unfamiliar, we experience a confusion and a sort of shock.
The internet world operates exactly the same. A website redesign produces the same impact in customers that a brick and mortar store does to traditional shoppers. The website designers are tempted to stylish their websites or move things around in the name of trend and design should be used with caution. You could think of how you would feel if you go to your favorite store only to find out that you couldn’t find a juice or carton of milk.
No one logs onto a specific site knowing they are using mental models. Sometimes, it happens without even knowing, for example, the exact same way you connect a face to a specific name, and etc. We people organize the world by colors, shapes, and various cues. Web designers usually face a creative need to balance their urge desire for something new with their realization that visitors simply want something that is already familiar to them.
For example, when we shop online, we don’t usually realize we have a model for Support, Add to Cart or Contact Us buttons, but we do. This model is created based on the previous experiences online, as well as, the general trends and the newest standards applied to websites today.
The most important thing at this point is to understand, as a business owner, website developer or website designer is to offer your visitors something they are already familiar with. You need to give them familiar design, so they will know how to search through your website, how to find the products or services you sell, how to find the information they need, how to buy, and etc. If you complicate things, you will only confuse the visitors. They won’t be able to find what they are looking for, and they will leave your site, and probably never come back.
Here are a few tips to keep in mind:
- Keep it Simple and Stupid – Yes, we know that killer aesthetics are amazing, however disorienting and surprising your customers is not. If you want to show your visitors you follow the latest trends, make a few changes, but keep the things simple.
- Creativity may be essential but don’t forget to create a balance – We know that you are looking for a way to step aside from the crowd and that creativity is the key, buy whatever you do, be careful and strike a balance. You need to ensure your new ecommerce site has a clean, and flawless skeleton that covers the fundamental things of customer experience.
When in doubt what to do, put yourself in your visitors’ shoes. By doing so, you will be able to keep in mind the golden rule of ecommerce websites designs. Finally, in order to do so remember that you need to find a great online solution as to give to your customers the best online experience.
What is the Best Solution for Online Businesses of Every Size?
Have you heard about Shopify? Shopify is quickly becoming one of the most popular and biggest e-commerce platforms in the world. Shopify is a Canadian company, with headquarters in the Ottawa and according to the research, it has already processed more than $5B in sales, and we are talking about the last quarter. According to these numbers, we can conclude that Shopify is a pretty popular platform and surely is a smart choice for your type of business.
The company is founded in 2004 and today it has more than 500.000 merchants that use the platform to sell their items. In 2015, the company was listed publicly and has immediately reached more than $10B market cap. This proves how stable and powerful this platform is. Shopify is used primarily in English-speaking markets such as Canada, Australia, UK, New Zealand, and the US making up the biggest segments of their potential customer base.
What is so special about this platform? What Shopify provides their customers?
Most of the merchants that sell on Shopify are small retailers running businesses with less than 10 employees. The platform offers them an easy way to improve online sales, including everything from their marketing efforts to online storefront, inventory tracking, shipping logistics, billing management, and much more.
As soon as the merchant creates an account on Shopify and signs up online, they can go through the fully automated sales and start the process of selling directly, helping them get set up their online business in just a few clicks. One of the best things about Shopify is that offers a 14-day free trial (you will receive the free trial, if you decide to sign up). All merchants can use Shopify to grow their own businesses (regardless of the types of businesses they are running). The various offerings that Shopify offers make it easy for them to continue using this ecommerce platform as they improve their business and scale up. The company’s blog and their different resources provide merchants with a wealth of experience, knowledge and helpful information to help them make better decisions related to their businesses.
Ecommerce solution Shopify is a great choice, especially for businesses that are just starting out, selling through an existing website, selling on social media channels, selling in person, and etc. The company also caters to larger types of businesses. It can be focused on merchants that are selling large selection of items. We are talking about the Shopify Plus solution which can be customized through API or application program interface. The onboarding teams and enterprise sales in Canada serve over 2.000 large businesses, such as Death Wish Coffee, Tesla, and others. All of these businesses use Shopify Plus.
Why ecommerce solution Shopify is a great opportunity for your business?
The truth is that there are lots of ecommerce solutions on the market, however, Shopify is without a doubt one of the best choices for you. So, why Shopify is a great opportunity for your business? There are a few reasons for this:
- Shopify is focused on growth
- Shopify is focused on engagement
- It is a valuable ecommerce platform
Shopify merchants all over the world can take a full advantage of the various offerings of the service in order to fit their business’s specific needs and requirements from start to finish.
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