marketing content - finding marketing solutions

How to Create Mobile-First Content that Boosts Conversions

If you want to convert your visitors into customers, a mobile-first mindset is absolutely necessary.

With nearly 60% of web activity now from mobile devices, if you don’t optimize your website for a mobile audience, you are leaving money on the table.

What works for your desktop visitors may not work for your mobile audiences. As mobile usage continues to rise, it is important to have a mobile-first content that will boost conversions on your website.

Take a look at a few tips that will help you convert your visitors into paying customers.

mobile customers - find marketing solutions

Two-Sep Opt-In Campaign

One of the reasons why people find pop ups annoying is that it disturbs your visitor as they try to explore your website. Visitors are more likely to engage with your popup forms if it was initiated by users by clicking on CTA, for example, to download the link.

For both results, you can turn link or image into a two-step opt-in campaign. So, when visitors click, a popup will be automatically triggered asking them for additional information.

The concept of two-step opt-in approach psychs your website visitors into subscribing. It is known that people who initiate a certain process are more likely to complete it. Since the popup appears on the page, it eliminates the dropoff that happens when visitors are directed to a landing page to finalize the action.

When two-step opt-in is combined with content upgrades, you can increase your conversions.

Sticky Header

Promoting your campaign in a sticky header is one of the best ways to provide maximum visibility without annoying your visitors and your potential customers on social media.

For those who aren’t familiar, sticky headers are attached to the bottom or top of your web page and remain visible as your visitors browse around.

There are a few ways to use sticky headers on your website to drive conversions. Here are some of the best ones:

● Grow your email list: If you want to grow the email list, you need to add an opt-in form and ask visitors to subscribe to your newsletters.
● Place an attracting CTA: By placing a catchy CTA you will be able to redirect attention to contests, popular content, landing pages, and your product page.
● Create a sense of urgency: The best method that works with sticky headers are time-sensitive offers and promotions. You can showcase seasonal promotions to double conversions.

Inactivity Sensor

80% of mobile users never complete their purchase. In other words, you are leaking conversions if you haven’t converted your mobile users into paying customers. Luckily, you can change that.

One effective way to convert your mobile visitors into paying customers is to convince them with a targeted campaign by following their activity on your website, for example, scrolling, typing, mouse movement, etc. If you notice that a visitor has stopped with the activities, it means they are ready to leave your website without further engaging in your campaigns.

Considering the fact that 70% of your first-time visitors will never return, it is important to activate the user with an attractive popup campaign so you can build a connection before they leave.

Blog Post Email Capture

One common practice to grow your email list is placing an opt-in form in the sidebar. Although it works well on the desktop, it doesn’t work that great on mobile. Many themes remove the sidebar form on mobile or they appear at the bottom.

If your goal is to convert the most engaged visitors into paying customers, you will need to have control on where to add this important form. One of the best ways to do this is by adding your email capture form within the content or before the comment section.

Google started the mobile-first index a few years ago. From that moment on, the way your website gets ranked in the search engine results pages has changed. If you want to optimize your website the right way, you need to know more about the mobile-first trend.

You probably know that Google crawls your website to add pages to the index. They use a bot to go around your website and explores links on your web pages.

Before, Google crawled your website as a normal desktop user, but now Google crawls your website as a mobile user.

Your website might present a different display to desktop users versus the mobile users. Also, links that appear on the desktop version might not appear on the mobile version. As a result, your website might take a hit in the search engine results pages.

When performing SEO for your website, start with optimizing it for mobile users. That is most important now.

As mobile usage grows, having a mobile-first approach is important to convert your website visitors into customers. Mastering the art of mobile-first content can be overwhelming but by following the suggestions above, you can start converting your visitors into leads in no time.
Read more about Brand Must Use Search Marketing

Related Videos

Related Articles

Leave a Comment

Your email address will not be published. Required fields are marked *