On June 1st, Salesforce officially released its updates to Social Studio, specifying the beginning of the June 2019 Marketing Cloud release. From that moment on, Marketing Cloud’s updates are being implemented across the software suite to enhance its efficiency and functionality.
Salesforce’s main goal is adding AI (Artificial Intelligence) to Marketing and other areas to provide a set of tools to businesses of all sizes. With this in mind, the company works on creating new products, announcing new functionalities, and much more.
So, what is new in the Marketing Cloud?
The latest release is full of surprises and new updates. We’ve analyzed them all to select the best ones to tell you what is new. A few experts have shared their opinions and the benefits they see in these new updates. Here some of the most popular articles that you can check: findmarketingsolutions.com/5-reasons-why-your-brand-must-use-search-marketing
About Marketing Cloud
Marketing Cloud is a suite of cloud-based marketing software designed by Salesforce. The software allows you to create a genuine and effective customer-centric marketing strategy. You can add a high degree of personalization through cross-channel customer journeys, giving you all the tools you need to offer an impeccable experience that your customers need. Another Marketing Cloud’s benefit is that it works for both B2C and B2B businesses, allowing them to configure the settings based on their specific needs and business environment.
- Know your customers: Connect data across various devices and sources to gain a view of the customers. Capture and activate data to discover more about your customers and drive traffic by reaching new segments.
- Personalize: Use data to orchestrate every single interaction, thanks to AI (Artificial Intelligence). Analyze and respond to customer queries and deliver a personalized experience in a trusted way.
- Engage across the shopping journey: Create real-time engagement from the beginning. Deliver the next best move for each customer at scale.
- Follow the impact: Measure marketing effectiveness across digital devices and channels using AI and Google Analytics 360. Once you have the information you need, take action and deliver a personalized experience across the buying process and every stage of the customer’s relationship with the business.
- Manage B2B or B2C: Whether your customer is a consumer or a business, use top-notch digital marketing platform to personalize on every channel, unify data sources, engage in any stage of the relationship with your business, and measure the results of the campaigns.
Marketing Cloud Updates
The June 2019 Marketing Cloud present updates and a plethora of features. From technical upgrades to being able to send transactional SMS messages, the changes are fantastic. You will be able to access the Amind pages from Email Studio or Setup, manage Enterprise and Core Tenant permissions on the Setup page, and much much more.
Some features are phasing out, for example, Playbooks and the ability to create Legacy Installed Packages.
There are new Marketing Cloud Trailhead modules to improve the Salesforce certification prowess. Let’s take a look at some of the specific features:
You already know more than enough about each customer to understand their needs and desires. That can help you discover new opportunities to add value. This strategy is common in the form of recommendations based on the shopping session of the customer, their shopping history, etc.
Recommendations are a win-win – the business captures new selling opportunities and the customer is exposed to offerings or something they will be interested in.
You have just filled your shopping cart with your favorite products and you are about to check out to complete the purchase. Your coupon code doesn’t work. Perhaps it has expired or you are typing it in wrong. It doesn’t matter, because you are not in the mood and you are about to abandon your shopping cart. Because you are a loyal customer (based on your purchasing history), the website decides you to give you a new code to use. You complete the transaction and you feel satisfied along the way. The retailer completes the sale and has a happy customer at the same time.
Each step of the way, you are using data to improve the experience by offering solutions and helpful information – making sure the customer does everything right, uses the right channel, etc. This will certainly ensure the best outcome.
Salesforce Marketing Cloud’s power comes from the sub-clouds that compose its ecosystem. The new release touches each of the sub-clouds, presenting new features that will improve the effective use of the platform and everything it has to offer.
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