When it comes to marketing, small businesses and startups struggle. Your brand identity is soft and probably not fully formed. You don’t have a lot of profit coming in and you have limited resources to work with.
What’s more, you don’t even have a dedicated employee for marketing – you may be doing everything by yourself. With small problems like these, it is no wonder that social media marketing has become a priority for small businesses looking to attract new customers and build their reputation.
Although social media marketing is a powerful and legitimate tool for entrepreneurs, there are some myths that have facilitated its mistreatment.
Here are some of the biggest misconceptions I’ve seen circling around the entrepreneurs.
1.Every Social Media Platform is Valuable
Once business owners choose to start a social media marketing strategy, their instinct is to create a profile on every popular social media app they can find. This isn’t a bad idea – claiming your business’s name on each social media add is a good strategy and adding your profile information can significantly improve the accuracy of your listings.
But don’t make assumptions that every social media platform is going to be beneficial to your brand. The truth is that two or three apps will be more valuable than others. Those apps are the ones you will need to focus on.
2. The Audience Will Come Naturally
The common advice in social media marketing and content marketing circles is to create high-quality material and the results will come. If you create unique and catchy content, the audience will follow. Sorry to disappoint you but this isn’t very practical.
Things are different in reality. Good content is necessary, however, you need to promote that content if you want to be seen by your people. From there, your followers may share it, like it, comment in, on their own. Remember, you need to make that first push.
3. Social Media is Absolutely Free
This is a huge misconception that should be explained once and for all. Yes, it doesn’t cost anything to set up a personal or business account with any of the social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
But, unless you are going the paid campaign route, you won’t spend any money to post your articles and content online. That doesn’t mean social media marketing is free. You have to invest time, energy, and effort into research if you want to succeed. That means hundreds of hours of time and you know what they say – time is money.
If you want an even bigger effect, you need to pay for advertising, for example, sponsored ads. Even though it is $5 it is still money and you need to be okay with that if you want to promote your brand on social media.
4. More Followers More Sales
Just because someone follows you, doesn’t mean he or she is interested in purchasing from you, likes your brand or cares about the products and services you offer.
You need to look at more important forms of engagement, for example, click-throughs to your website, the number of visitors coming from social media, and on-site behavior once visitors get there. Keep in mind that the quality of your following may be gauged based on how often your followers interact with you. One dedicated and passionate follower is worth more than 10 apathetic ones. Try not to get lost in numbers.
5. The Benefits Are Infinite
The notion that social media’s benefits are immeasurable has been a common myth in social media marketing for a long time now. Even some experts in this area choose to believe that social media’s effects are infinite in terms of reputation, as well as, brand visibility.
If you want to be successful and scale your company, you will also need to evaluate and measure your social media results. Comments, likes, shares, and responses are key metrics to look at, however, your real value is going to be in the conversions. You need to look to determine how much impact your social media campaign has.
6. Social Media is a Separate Strategy
Social media marketing is described as a separate marketing strategy. It has its own best practices and can be performed without any running strategy. Social marketing platforms, however, are best in combination with other strategies like SEO, content marketing, personal branding, and influencer marketing.
These strategies support your social efforts, doubling your effectiveness and reach across the board. Use them if you want the highest ROI.
None of these six myths mean to imply that social media isn’t worthwhile and valuable strategy. It is highly effective and can be a huge boon for small businesses and startups. If you are going to be effective, you need to know what you are getting into.
Do you research and pursue social media marketing as realistic as possible. One then will you achieve success.
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