Mobile online marketing is the same as online marketing. Today, more and more users use mobile devices. In 2016, Google started testing a mobile-first index, and since then search engines look to the mobile version of your website or online store before the desktop version to identify ranking.
Poorly optimized mobile websites or worse websites without a mobile version will slip further in SERPs or search engine results pages as the rollout includes more websites. The good news is that some mobile search engine optimization (SEO) tasks are easy to do yourself.
If your content performs across various mediums, you are missing a huge audience engagement opportunity. Mobile search engine optimization, like traditional search engine optimization, is about creating unique content in a way that makes it stand out from the crowd.
There are a few mobile SEO tips to protect your business from search engine penalties and maintain visibility online.
1. Get Social
On mobile devices, social media websites (Facebook, Instagram, Twitter, etc.) drive a significant amount of traffic. Did you know that around 80% of social media users spend their social media time on smartphones?
If you want to be present and maintain visibility with mobile users, you must prioritize your social media marketing campaigns. You can use platform-specific advertising, post daily to make sure your business stands out, and engage with users.
2. Create Google my Business
One of the most important listings businesses can create is Google my Business. Setting up an account is simple and free of charge. All you need to do is fill out the information and include as many photos of your business as possible.
When people search for your business online, they will see this information first so make it count.
To create a Google my Business listing, Google requires that you have a physical location. Now, once you are on the Google my Business page, click “Start Now”. Fill in all of your business information and click “Continue”. You will be asked to verify your business information. Google will create your profile and account. Once is done, you need to verify the address of your business so that they can you the verification card.
After you verify your business address, you can access your dashboard. From the “Home” section, you can add your company logo, edit your business info, company photographs, and analyze insights.
Google has done lots of studies on these profiles and the people who are looking for your business have a bigger chance of clicking on your site if you have the photos and the logo of your business on your profile.
3. Use Plugins
If your company uses WordPress or some another platform, you need to take advantage of the plugins used to make your mobile website more professional-looking and user-friendly. WordPress offers plugins to optimize images, improve website speed, and solve other mobile SEO tasks.
WPtouch, on the other side, is a WordPress plugin that can create a Google-approved version of your site. If you aren’t using an expert to optimize and update your website, why not consider using plugins that can help you maintain business visibility.
Besides WPtouch, there are some other WordPress plugins you can use.
WordPress SEO by Yoast, for example, has been named as a top plugin for all WordPress users. The plugin functions as an optimization platform for the page content. The plugin features XML, a snippet editor, permalink cleanup, sitemaps, Meta descriptions, and more.
Envira Gallery is another great tool. It is helpful for users who run photography websites or use images as the main component for their websites. There is nothing more frustrating than trying to see photos on a website that refuse to load, right? Well, this plugin makes that frustration a non-issue. Envira has a responsive and clean layout and it is super easy to use.
4. Review All Directory Listings
Besides the Google My Business account, mobile visitors may use other sites and apps to locate your business. By frequently reviewing and updating the listings for your business online, you will be able to make sure searches reach the right information when they search for your brand.
Update listings on local websites, Yelp, Trip Advisor, Angie’s List, Facebook, the Better Business Bureau, and other business directories.
5. Use Keywords for Content Visibility
Mobile users search differently when compared to desktop users. It is important to optimize for mobile keyword searches to keep the content in front of the right people. While you can buy tools to find the right keywords for your content, you can also find keyword analysis and comparisons by device by using Google’s Search Analytics.
Keyword research is an important part of search engine optimization and PPC marketing success. When it comes to finding the right terms and turning those terms into effective keywords, the process is not easy. You have to put a lot of effort to prepare keywords for your website.
6. Optimize Images
To improve page loading time on smartphones and mobile devices, you need to optimize for mobile users. If you don’t use a plugin to help you with optimizing the images, identify the ones that cause a problem by using a page speed tool and then change the dimensions for better and faster loading time.
A few simple changes can improve your digital presence and bring customers to your website. More topics about B2B Search Marketing Explained that you can see here
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