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How to Become a Digital Marketing Specialist


Customer experience is an integral part of Customer Relationship Management (CRM) and the reason why it’s important is because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer.
A business cannot exist without its customers, and this is why companies are focusing on how to win new business and perhaps more importantly, retain existing customers.


The term cloud marketing envelops the greater part of an organization’s online advertising activities. With cloud marketing, one can join each of their customers in one to one journey. It comprises of moving all marketing assets for existing online in modified gateways. Setting these benefits online makes them simple for all parties required to make, change, utilize and share.

Most marketing clouds include email marketing platforms and web analytics bundles concentrated on execution, marketing — a model where a brand pays for quantifiable results like email open rates, snaps, and leads.


Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.
Mobile technology is not a fad that’s going away any time soon. Optimizing your marketing strategy for mobile will give your brand an edge over the competition. Don’t wait—go mobile today!


For many businesses, a customer’s journey start with a search and a query. This is where Search Marketing comes up. It is all about increasing the visibility of a brand or a product on search engines by serving an ad at the precise moment it will be relevant to the audience’s intent or by optimizing its ranking naturally.

Search Marketing is a term that refers to both paid and unpaid search activities. It is used as an umbrella term for SEO and Search Engine Marketing (SEM). Both are online techniques for increasing a brand or product’s visibility to audiences using search engines to find information.


Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.